Leads
Leads are prospective clients you haven't billed yet. Track them through your pipeline, send estimations, and convert the ones that close into real clients without retyping details.
A lead carries the same contact info as a client plus a status (New → Contacted → Estimating → Won / Lost) and any number of estimation drafts.
Open the Leads page
From the sidebar, click Leads. The Kanban-style board groups leads by status; switch to list view for filters and bulk actions.
Add a lead
Click Add Lead. Enter the company, primary contact, source (where they came from), and any tags. Save — the lead drops into the New column.
Move it through the pipeline
Drag the lead card across columns as the relationship progresses. Each status change is recorded with a timestamp so you can review pipeline velocity later.
Send an estimation
On the lead detail, click New Estimation. Add line items, taxes, and validity period — then download as PDF or email directly to the contact.
Convert to a client
When the deal closes, click Convert on the lead. All contact info, tags, and the estimation transfer to a new client; the lead is marked Won and archived.
Mark a lead as Lost
Click the Lost button and pick a reason. Lost leads stay searchable so you can re-engage later — they're just hidden from the default board.
AI features
Explore all AI use casesLeadsdoesn't include built-in AI tools yet — see what AI can do across FlippingKoin in the AI use cases guide.
Tips
Use the Source field consistently (Referral, Cold outreach, Website, etc.) to see which channels actually convert. Estimations are draft-only until the lead is converted — they don't show up in revenue reports. Add a Next-action date in the notes so the team knows who's chasing whom.
Admin configuration
Access groups → `leadView`, `leadAdd`, `leadEdit`, plus `leadContactView`/`leadContactAdd`/`leadContactEdit` for contact-level control. Settings → Estimation templates to set default tax rates, terms, and signature blocks for new estimations.