Content planner
Content & social

Content planner

The content planner is where you map out social posts, blog articles, and other content for a project. Use the calendar to see the whole month, switch to the board view to push items through Idea → Approved → Scheduled → Done.

Once an item is ready to publish, hand it off to the social publishing engine to post it automatically.

Step-by-step

  1. 1
    Open the content planner

    From the sidebar click Content. The calendar view shows your month at a glance. Filter by project, series, or platform at the top.

  2. 2
    Add a content item

    Click Add Plan (or click an empty calendar day). Fill in the title, caption, target platforms (postOn), optional series, and a target post date. Save.

  3. 3
    Attach media

    Drag images or videos into the Media section. Files upload to S3 and are stored on the item for later publishing or for designers to reference.

  4. 4
    Generate ideas with AI

    Click Generate AI to spin up a batch of content ideas based on the project's brand voice and the series you pick. Each generated item lands as an Idea you can review and approve.

  5. 5
    Approve and schedule

    Switch to board view. Drag a card from Idea → Approved when ready, then from Approved → Scheduled when you've set a post date. Status dots on the card show per-platform publish state.

  6. 6
    Hand off to publishing

    On a content item with a project, click the Schedule icon (calendar-clock) to open the schedule modal. Pick connected accounts, choose Publish or Draft mode per platform, and submit — the cron handles the rest.

Tips

  • Use the Series field to group related posts (e.g., 'Weekly tip', 'Customer story') so you can filter and pace a campaign.
  • AI generation uses your company's stored OpenAI or Gemini key and respects the AI instructions you've set per content type.
  • Cancelled items stay searchable but are hidden from the default calendar view.

Admin configuration

  • Access groups → `contentView`, `contentAdd`, `contentEdit` control who can see and edit content items.
  • Settings → AI instructions → 'content-plan' to tune how AI-generated drafts sound.
  • Plan → `allowSocialPublishing` must be enabled before the schedule + publish workflow is usable.

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